Effective Date: 01 April 2025 | Last Updated: 05 August 2025

Introduction

Welcome to rote.digital ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information when you use our live TV streaming application and related services (collectively, the "Service").

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Personal Information

When you create an account or use our Service, we may collect:

  • Account Information: Name, email address, username, password, and profile preferences
  • Payment Information: Billing address, payment method details (processed securely through third-party payment processors)
  • Contact Information: Phone number, if provided
  • Profile Data: Viewing preferences, favorite channels, and personalized settings

Usage Information

We automatically collect information about how you use our Service:

  • Viewing Activity: Channels watched, viewing duration, playback quality, and viewing history
  • App Usage: Features accessed, time spent in the app, navigation patterns, and interaction data
  • Search and Browse Data: Search queries, content browsed, and selection patterns
  • Technical Performance: Streaming quality, buffering events, error logs, and connection stability

Device and Technical Information

  • Device Data: Device type, operating system, app version, device identifiers (IDFA/Android ID)
  • Network Information: IP address, internet service provider, connection type, and approximate location
  • Technical Specifications: Screen resolution, available memory, processor information, and supported codecs

Location Information

  • Approximate Location: Derived from IP address to provide region-appropriate content and comply with licensing agreements
  • Precise Location: Only if you explicitly grant permission, used for location-based features

How We Use Your Information

Service Provision

  • Authenticate your account and provide access to live TV channels
  • Deliver personalized content recommendations and channel suggestions
  • Maintain and optimize streaming quality and performance
  • Process payments and manage subscriptions

Personalization and Improvement

  • Customize your viewing experience based on preferences and viewing history
  • Analyze usage patterns to improve our Service and develop new features
  • Provide customer support and respond to your inquiries
  • Send service-related notifications and updates

Legal and Security

  • Comply with legal obligations and licensing requirements
  • Prevent fraud, abuse, and unauthorized access
  • Enforce our Terms of Service and protect user safety
  • Respond to legal requests and protect our rights

Marketing and Communication

  • Send promotional materials and service announcements (with your consent)
  • Conduct surveys and research to improve our offerings
  • Provide information about new features and content

Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our Service:

  • Cloud Storage and Hosting: For secure data storage and content delivery
  • Payment Processing: For subscription billing and payment management
  • Analytics Services: For usage analytics and performance monitoring
  • Customer Support: For providing technical assistance and support services

Content Partners and Licensors

We may share aggregated, non-personally identifiable viewership data with content providers and channel partners to:

  • Comply with licensing agreements and content distribution terms
  • Provide audience analytics for programming decisions
  • Ensure proper content licensing and royalty payments

Legal Requirements

We may disclose your information when required by law or in good faith belief that such disclosure is necessary to:

  • Comply with legal process, court orders, or government requests
  • Enforce our Terms of Service and other agreements
  • Protect the rights, property, or safety of rote.digital, our users, or others
  • Investigate and prevent fraud or security issues

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

Technical Safeguards

  • Encryption of data in transit and at rest using industry-standard protocols
  • Secure authentication systems and access controls
  • Regular security assessments and vulnerability testing
  • Secure payment processing through PCI-compliant providers

Operational Security

  • Employee training on data privacy and security practices
  • Limited access to personal information on a need-to-know basis
  • Regular monitoring for unauthorized access or security incidents
  • Incident response procedures for data breaches

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining reasonable safeguards.

Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights:

Access and Portability

  • Request access to the personal information we hold about you
  • Obtain a copy of your data in a structured, machine-readable format

Correction and Updates

  • Update or correct your account information and preferences
  • Modify your viewing preferences and notification settings

Deletion and Erasure

  • Request deletion of your personal information, subject to certain limitations
  • Close your account and remove associated data

Control and Consent

  • Opt out of marketing communications while still receiving service-related messages
  • Manage cookie and tracking preferences through your device settings
  • Withdraw consent for optional data processing activities

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

Essential Cookies

  • Authentication and security cookies for account access
  • Session management and preference storage
  • Load balancing and performance optimization

Analytics Cookies

  • Usage analytics to understand app performance and user behavior
  • A/B testing for feature improvements and optimization
  • Error tracking and debugging information

Preference Cookies

  • Remembering your settings, preferences, and viewing history
  • Language and regional preferences
  • Personalization and recommendation data

You can control cookie settings through your device or browser settings, though disabling certain cookies may affect Service functionality.

Children's Privacy

Our Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that we have collected personal information from a child under 13, we will promptly delete such information.

For users between 13-18 years of age, we recommend parental involvement in account creation and usage of our Service.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. When we transfer your information internationally, we ensure appropriate safeguards are in place, including:

  • Standard contractual clauses approved by relevant authorities
  • Adequacy decisions recognizing sufficient protection levels
  • Your explicit consent for specific transfers
  • Other legally recognized transfer mechanisms

Third-Party Services and Links

Our Service may contain links to third-party websites, applications, or services. This Privacy Policy does not apply to those third-party services. We integrate with various third-party services for enhanced functionality:

  • Social media platforms for sharing and authentication
  • Payment processors for subscription management
  • Analytics providers for service improvement
  • Content delivery networks for streaming optimization

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy in our app with a new effective date
  • Sending an email notification to your registered email address
  • Displaying a prominent notice within the Service
  • Other appropriate communication methods

Data Retention

We retain your personal information for as long as necessary to provide our Service. Specific retention periods include:

  • Account Information: While your account is active and for a reasonable period after closure
  • Viewing History: Typically 2-3 years for personalized recommendations
  • Payment Information: As required for accounting and legal purposes, typically 7 years
  • Technical Logs: For security and performance analysis, typically 12-18 months

Regional Privacy Rights

California Residents (CCPA)

California residents have additional rights including:

  • Right to know what personal information we collect and how it's used
  • Right to delete personal information, subject to certain exceptions
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising privacy rights

European Union Residents (GDPR)

EU residents have rights under the General Data Protection Regulation, including those described in the "Your Rights and Choices" section above.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: privacy@rote.digital

Postal Address:
rote.digital
U-63, Upper Bazar
Aizawl, Mizoram, 796001
India

Data Protection Officer: dpo@rote.digital

For fastest response, include "Privacy Policy" in your email subject line.